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McDonald’s and Obesity

Author: Client Uploads
January 7th, 2021

kindly Answer the given following questions after understanding the case study attached:1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?2. It seems that many consumers associate McDonald’s with unhealthy food.a. Why does McDonald’s have a poor brand image?b. What has McDonald’s done to build a “healthy” brand image?c. What else can McDonald’s do to improve its brand image? Give two recommendations.3. List one takeaway from the case and explain.

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